The purpose of redesigning VUC's logo was to create an identity that could be adapted to the individual educational institution. The logo had to be spacious with the possibility of creating your own version of the logo. It was about drawing a future where the attitude towards VUC was changed.

The logo is also 'hand-drawn' from scratch in Illustrator.


It was important to VUC that the logo was not something to be imposed on the educational institutions. We developed a framework that could be filled in individually to create a unique identity.